Great Eastern CSR Foundation (GECSRF) is the CSR arm of The Great Eastern Shipping Co. Ltd (GES) and Greatship (India) Limited. The Great Eastern Group had always maintained its role as an environmentally and socially conscious business. However, in order to further contribute towards the betterment of the society we live in; the CSR Foundation was formed in February 2015.
Great Eastern CSR Foundation has taken a two pronged approach to carry out its social responsibility initiatives. One is by supporting the work of NGOs working at the grassroots on issues such as education, livelihood & empowerment and health. The other focus is on fostering a social volunteering culture within the organization.
Great Eastern CSR Foundation is committed to support NGOs working under the following focus areas:
• Education
• Health
• Livelihoods/Holistic approach
With the support of GECSRF, the partner NGOs implement unique and impactful programs in rural, semi-urban and urban areas across India. Moreover, they ensure that funds are efficiently and optimally distributed, with their unparalleled access to the most disadvantaged beneficiary groups and understanding of the ground realities.
The Foundation facilitates social volunteering opportunities for the
various employees of the Great Eastern Group. The aim is to nurture
a dynamic employee engagement culture at Great Eastern wherein
employees are exposed to different social realities. Furthermore, by
including employees as a key component in all CSR projects, the
Foundation aims to move beyond basic compliance and foster a real
sense of ‘Corporate Social Awareness’ in the organization, thereby
helping employees experience the joy of sharing.
As part of the employee engagement project, the Foundation has
conducted a number of different activities, all aimed towards
exposing employees to the social realities in India and consequently
fostering a sense of volunteerism in them. Some of these activities
include:
Orientation Field Trips for employees: Individuals
who signed up were taken to the NGOs being supported as well as some
of the destitute care homes of the city.
CSR Talks by prominent leaders: In order to
showcase the amazing work happening in the social sector, the
Foundation also invites prominent NGO leaders to speak to employees.
These ‘CSR Talks’ help employees to better understand the massive
role that NGOs play in developing our country as well as the
potential role each employee can have in contributing towards
society. As of date, a number of NGO leaders have spoken to
employees including Gaurav Singh (Founder of 3.2.1. Education
Foundation), DevalSanghavi (Partner and Co-Founder of Dasra),
ShaheenMistri (Founder of Akanksha Foundation & CEO of Teach For
India), Dr. Sam Taraprevala (Director of Xavier’s Resource Centre
for the Visually Challenged (XRCVC)) and Shloka Mehta (Director,
Rosy Blue Foundation)
Assistance of NGOs: Employees with particular sets
of skills (such as management training or a sound knowledge of
finances) have volunteered their time to assist and train NGO
staff.
Blood Donation Drives: GECSRF has partnered with
KEM Hospital to conduct routine blood donation drives at the head
office. The blood donated by our employees are given free of charge
to patients from low socio-economic backgrounds.
Books and Clothes Donation Drives: GECSRF has
partnered with the WishingWell Foundation to conduct donation drives
in our offices. The books donated have gone free of cost to various
libraries in low income areas while the clothes were distributed to
various orphanages and NGOs across the city.